Heini van Bergen's Blog

My Blog about Apple, SEO, Online Marketing and more

Entries for the ‘SEO’ Category

Slides Search Marketing Insights SEO Analytics

This afternoon I’m speaking at the Search marketing insights conference, hosted by Indenty. My presentation will discuss some useful tips on analyzing SEO results with Google Analytics. All data is based on my the GoodMoodKid website.
My presentation is available on SlideShare. (oh, it’s dutch…)

SMX London recap

This Monday and Tuesday I was lucky enough to attend SMX London. Like the 2 previous editions it was a great event. Cathing up with great folks from the industry and the already traditional LondonSEO party at Covent Garden Jewel bar made the atmosphere even better.
On Tuesday I was on the “Diagnosing Web Site Architecture [...]

SMX London – An event to remember

The second edition of SMX London took place this Tuesday and Wednesday at the New Connaught Rooms in the beautiful Covent Garden area. After already attending last year, this year was special because I made my first appearence in speaking at this event.
The sessions I spoke were International SEO (day 1) and Local Search & [...]

Are we already at SEO 4.0?

Today SEOmoz.org announced a new way to handle SEO. SEOmoz build their own web-crawler which will give SEO’s more insight in the consistency of the web, information which is already  available to all search engines. They claim to have already indexed 30 billion(!) web pages.
This will bring a whole new era in search optimization, since SEOmoz [...]

Google is getting more open on SEO issues

With Google already doing a good job with their Webmaster Central, the Google Blog, Webmaster guidelines and offcourse Matt Cutts handling different topics on his weblog, Google has now published a small video which handles issues like duplicate content, local listings, site design and more.
As always they are not giving us insights in how to [...]

The biggest challenge in SEO: Getting things done

This week I realized I’m already in the SEO business for almost ten years now. Back in the late nineties we were optimizing for Altavista, Inktomi (the engine behind MSN.com), Ilse.nl (typical dutch search engine) and we strongely believed that Alltheweb was the new kid in town with their Fast! Search Engine. Unfortunately they were [...]