Last week I was reading an article by Aaron Wall on the importance of branding in Search Engine Marketing. Over the last couple of years I’ve seen many examples of companies which could do search advertising with a decent Cost Per Order mostly because clicks on their brand name caused cheap conversions.
The best example of [...]
I want to let you know that I’ll be speaking at the SMX London 4 & 5 November at the New Connaught Rooms, Covent Garden. Together with lots of great minds in the Search industry, I’m pretty sure we’ll have a great and inspirational conference. I already attended last year’s SMX in London and was overwhelmed by the [...]
This is a question I get asked quite often. And to be honest, the first times they asked me this, I couldn’t give a complete answer. And to be even more honest, it still gives me quite a hard time.
If your working with big brands, most of the time their management isn’t interested really in [...]
