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	<title>Heini van Bergen&#039;s Blog &#187; General</title>
	<atom:link href="http://www.heinivanbergen.nl/category/general/feed/" rel="self" type="application/rss+xml" />
	<link>http://www.heinivanbergen.nl</link>
	<description>My Blog about Apple, SEO, Online Marketing and more</description>
	<lastBuildDate>Sun, 05 Sep 2010 15:42:45 +0000</lastBuildDate>
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		<title>Hello World, Here&#8217;s Tim!</title>
		<link>http://www.heinivanbergen.nl/2010/01/hello-world-heres-tim/</link>
		<comments>http://www.heinivanbergen.nl/2010/01/hello-world-heres-tim/#comments</comments>
		<pubDate>Sat, 02 Jan 2010 22:24:01 +0000</pubDate>
		<dc:creator>Heini</dc:creator>
				<category><![CDATA[General]]></category>
		<category><![CDATA[Me]]></category>

		<guid isPermaLink="false">http://www.heinivanbergen.nl/?p=66</guid>
		<description><![CDATA[I&#8217;m very blessed and proud to announce the birth of my son, Tim. My wife gave birth to Tim on New Year&#8217;s Day at 22:05. All though Tim arrived pretty early (week 34), he&#8217;s doing very well and already charming all the nurses. My wife is recovering after a very intense delivery, but is doing [...]]]></description>
			<content:encoded><![CDATA[<p>I&#8217;m very blessed and proud to announce the birth of my son, Tim. My wife gave birth to Tim on New Year&#8217;s Day at 22:05. All though Tim arrived pretty early (week 34), he&#8217;s doing very well and already charming all the nurses. My wife is recovering after a very intense delivery, but is doing well too.</p>
<p>If you take a look a the picture below, you can imagine I&#8217;m the proudest father in the world. And yes, Tim is really the cutest baby on earth.;-)</p>
<p style="text-align: center;"><img class="size-full wp-image-69  aligncenter" title="tim" src="http://www.heinivanbergen.nl/wp-content/tim.jpg" alt="tim" width="400" height="302" /></p>
<p>This is what I call a happy new year!</p>
]]></content:encoded>
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		<slash:comments>4</slash:comments>
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		<item>
		<title>Tips on updating my weblog</title>
		<link>http://www.heinivanbergen.nl/2009/07/tips-on-updating-my-weblog/</link>
		<comments>http://www.heinivanbergen.nl/2009/07/tips-on-updating-my-weblog/#comments</comments>
		<pubDate>Sun, 26 Jul 2009 13:18:08 +0000</pubDate>
		<dc:creator>Heini</dc:creator>
				<category><![CDATA[General]]></category>

		<guid isPermaLink="false">http://www.heinivanbergen.nl/?p=61</guid>
		<description><![CDATA[I&#8217;ve decided to pay more attention to my weblog. So the last days I&#8217;ve spend quite some time on updating my Wordpress installation to the latest version, added more plugins, created connection to HelloTxt, Friendfeed, Facebook, etc..
From now on all my blogposts, tweets, Flickr additions and more should be updated automatically. From this point on [...]]]></description>
			<content:encoded><![CDATA[<p>I&#8217;ve decided to pay more attention to my weblog. So the last days I&#8217;ve spend quite some time on updating my Wordpress installation to the latest version, added more plugins, created connection to HelloTxt, Friendfeed, Facebook, etc..</p>
<p>From now on all my blogposts, tweets, Flickr additions and more should be updated automatically. From this point on it&#8217;s up to me; creating killer content.</p>
<p>If you have any suggestions, please let me know!</p>
]]></content:encoded>
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		<slash:comments>2</slash:comments>
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		<item>
		<title>SMX London &#8211; An event to remember</title>
		<link>http://www.heinivanbergen.nl/2008/11/smx-london-an-event-to-remember/</link>
		<comments>http://www.heinivanbergen.nl/2008/11/smx-london-an-event-to-remember/#comments</comments>
		<pubDate>Sun, 09 Nov 2008 13:33:28 +0000</pubDate>
		<dc:creator>Heini</dc:creator>
				<category><![CDATA[General]]></category>
		<category><![CDATA[SEO]]></category>
		<category><![CDATA[international seo]]></category>
		<category><![CDATA[local search]]></category>
		<category><![CDATA[smx]]></category>
		<category><![CDATA[smx london]]></category>

		<guid isPermaLink="false">http://www.heinivanbergen.nl/?p=45</guid>
		<description><![CDATA[The second edition of SMX London took place this Tuesday and Wednesday at the New Connaught Rooms in the beautiful Covent Garden area. After already attending last year, this year was special because I made my first appearence in speaking at this event.
The sessions I spoke were International SEO (day 1) and Local Search &#38; [...]]]></description>
			<content:encoded><![CDATA[<p><a href="http://www.heinivanbergen.nl/wp-content/afbeelding-1.png"><img class="alignright size-medium wp-image-47" style="float: right;" title="afbeelding-1" src="http://www.heinivanbergen.nl/wp-content/afbeelding-1.png" alt="" width="130" height="129" /></a>The second edition of SMX London took place this Tuesday and Wednesday at the New Connaught Rooms in the beautiful Covent Garden area. After already attending last year, this year was special because I made my first appearence in speaking at this event.</p>
<p>The sessions I spoke were International SEO (day 1) and Local Search &amp; Blended results (day 2). It made it even more exciting since both session were moderated by industry well known Vanessa Fox. Both sessions turned out to be really fascinating, with lot&#8217;s of audience interaction. Not least because of the other speakers, <a href="http://andyatkinskruger.blogspot.com/" target="_blank">Andy Atkins-Kruger</a> &amp; <a href="http://www.distilled.co.uk/company/people/duncan-morris.html" target="_blank">Duncan Morris</a> (International SEO) and <a href="http://www.shcl.co.uk/about.asp" target="_blank">Susan Hallam</a> &amp; <a href="http://jons-domain.blogspot.com/" target="_blank">Jon Myers</a> (Local Search &amp; Blended Results).</p>
<p>I won&#8217;t recap this event, since this is already greatly featured by other attendees and beacause Wiep Knol and I already made a short Dutch recap at <a href="http://www.marketingfacts.nl/berichten/20081107_smx_london_2008_de_highlights/" target="_blank">Marketingfacts</a>. However, you will find some great resources listed below.</p>
<p>For all of you that are interested, find my presentation slides here:</p>
<div id="__ss_725988" style="width: 425px; text-align: left;"><a style="font:14px Helvetica,Arial,Sans-serif;display:block;margin:12px 0 3px 0;text-decoration:underline;" title="SMX London 2008 - Local Search &amp; Blended Results" href="http://www.slideshare.net/heinivanbergen/smx-london-2008-local-search-blended-results-presentation?type=powerpoint">SMX London 2008 &#8211; Local Search &amp; Blended Results</a><object classid="clsid:d27cdb6e-ae6d-11cf-96b8-444553540000" width="425" height="355" codebase="http://download.macromedia.com/pub/shockwave/cabs/flash/swflash.cab#version=6,0,40,0"><param name="allowFullScreen" value="true" /><param name="allowScriptAccess" value="always" /><param name="src" value="http://static.slideshare.net/swf/ssplayer2.swf?doc=heini-smxlocal-search-blended-results-1225965327545857-9&amp;stripped_title=smx-london-2008-local-search-blended-results-presentation" /><embed type="application/x-shockwave-flash" width="425" height="355" src="http://static.slideshare.net/swf/ssplayer2.swf?doc=heini-smxlocal-search-blended-results-1225965327545857-9&amp;stripped_title=smx-london-2008-local-search-blended-results-presentation" allowscriptaccess="always" allowfullscreen="true"></embed></object></p>
<div style="font-size:11px;font-family:tahoma,arial;height:26px;padding-top:2px;">View SlideShare <a style="text-decoration:underline;" title="View SMX London 2008 - Local Search &amp; Blended Results on SlideShare" href="http://www.slideshare.net/heinivanbergen/smx-london-2008-local-search-blended-results-presentation?type=powerpoint">presentation</a> or <a style="text-decoration:underline;" href="http://www.slideshare.net/upload?type=powerpoint">Upload</a> your own. (tags: <a style="text-decoration:underline;" href="http://slideshare.net/tag/local">local</a> <a style="text-decoration:underline;" href="http://slideshare.net/tag/search">search</a>)</div>
</div>
<div id="__ss_725985" style="width: 425px; text-align: left;"><a style="font:14px Helvetica,Arial,Sans-serif;display:block;margin:12px 0 3px 0;text-decoration:underline;" title="SMX London 2008 - International Seo" href="http://www.slideshare.net/heinivanbergen/smx-london-2008-international-seo-presentation?type=powerpoint">SMX London 2008 &#8211; International Seo</a><object classid="clsid:d27cdb6e-ae6d-11cf-96b8-444553540000" width="425" height="355" codebase="http://download.macromedia.com/pub/shockwave/cabs/flash/swflash.cab#version=6,0,40,0"><param name="allowFullScreen" value="true" /><param name="allowScriptAccess" value="always" /><param name="src" value="http://static.slideshare.net/swf/ssplayer2.swf?doc=international-seo-v2-1225965252635273-8&amp;stripped_title=smx-london-2008-international-seo-presentation" /><embed type="application/x-shockwave-flash" width="425" height="355" src="http://static.slideshare.net/swf/ssplayer2.swf?doc=international-seo-v2-1225965252635273-8&amp;stripped_title=smx-london-2008-international-seo-presentation" allowscriptaccess="always" allowfullscreen="true"></embed></object></p>
<div style="font-size:11px;font-family:tahoma,arial;height:26px;padding-top:2px;">View SlideShare <a style="text-decoration:underline;" title="View SMX London 2008 - International Seo on SlideShare" href="http://www.slideshare.net/heinivanbergen/smx-london-2008-international-seo-presentation?type=powerpoint">presentation</a> or <a style="text-decoration:underline;" href="http://www.slideshare.net/upload?type=powerpoint">Upload</a> your own. (tags: <a style="text-decoration:underline;" href="http://slideshare.net/tag/smx">smx</a> <a style="text-decoration:underline;" href="http://slideshare.net/tag/london">london</a>)</div>
</div>
<p>Other great resources at SMX London 2008:</p>
<ul>
<li><a href="http://www.searchcowboys.com/event/3">Searchcowboys.com;</a> several articles about conference</li>
<li><a href="http://blog.arhg.net/2008/11/smx-london-search-30-local-search.html">Andrew R H Girdwoord</a>; fastest blogger in town on the local search session</li>
<li><a href="http://wiep.net/talk/link-building/smx-london/" target="_blank">Wiep Knol</a>; Did a great job on the Blow Your Mind Linkbuilding techniques session</li>
<li><a href="http://eduardblacquiere.com/attending-smx-london/" target="_blank">Eduard Blaqcuire</a>; Blogged his socks off at the SMX</li>
<li><a href="http://seogadget.co.uk/smx-london-2008-day-1-high-fives/" target="_blank">Richard Baxter</a>; &#8220;High Five&#8221; Day 1 recap</li>
<li><a href="http://www.markbovenkerk.nl/2008/11/fotos-smx-london-2008.html" target="_blank">Mark Bovenkerk</a>; He took some great pictures</li>
<li><a href="http://londonseo.org/" target="_blank">LondonSEO</a>: Great party, unfortunately they threw us out at 23.30&#8230;</li>
</ul>
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		<title>The importance of branding in search</title>
		<link>http://www.heinivanbergen.nl/2008/10/the-importance-of-branding-in-search/</link>
		<comments>http://www.heinivanbergen.nl/2008/10/the-importance-of-branding-in-search/#comments</comments>
		<pubDate>Sun, 12 Oct 2008 10:40:24 +0000</pubDate>
		<dc:creator>Heini</dc:creator>
				<category><![CDATA[General]]></category>
		<category><![CDATA[Online Marketing]]></category>
		<category><![CDATA[branding]]></category>

		<guid isPermaLink="false">http://www.heinivanbergen.nl/?p=44</guid>
		<description><![CDATA[Last week I was reading an article by Aaron Wall on the importance of branding in Search Engine Marketing. Over the last couple of years I&#8217;ve seen many examples of companies which could do search advertising with a decent Cost Per Order mostly because clicks on their brand name caused cheap conversions.
The best example of [...]]]></description>
			<content:encoded><![CDATA[<p>Last week I was reading an article by Aaron Wall on the <a href="http://www.seobook.com/how-important-branding-search-engine-marketing" target="_blank">importance of branding in Search Engine Marketing</a>. Over the last couple of years I&#8217;ve seen many examples of companies which could do search advertising with a decent Cost Per Order mostly because clicks on their brand name caused cheap conversions.</p>
<p>The best example of this is the introduction of a new news-paper which we managed. In the pre-introduction period, where you could only do trial subscriptions, the cost per subscription was higher than the actual subscription fee. Once the (offline) media campaign started and the brand became more well-known, we saw cost per subscriptions dropped to less than 10% of the subscription fee.</p>
<p>From this example, and more I&#8217;ve came accross, I would definitely say that branding is really important in search. But in the end, it&#8217;s all about your objectives and testing what works best for your brand within your selected target group(s).</p>
<p>I&#8217;m very curious to read your examples of the synergy between Branding and Search.</p>
]]></content:encoded>
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		<slash:comments>1</slash:comments>
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		<item>
		<title>Speaking at SMX London 2008</title>
		<link>http://www.heinivanbergen.nl/2008/10/speaking-at-smx-london-2008/</link>
		<comments>http://www.heinivanbergen.nl/2008/10/speaking-at-smx-london-2008/#comments</comments>
		<pubDate>Fri, 03 Oct 2008 15:04:09 +0000</pubDate>
		<dc:creator>Heini</dc:creator>
				<category><![CDATA[General]]></category>
		<category><![CDATA[Online Marketing]]></category>
		<category><![CDATA[smx]]></category>

		<guid isPermaLink="false">http://www.heinivanbergen.nl/?p=40</guid>
		<description><![CDATA[I want to let you know that I&#8217;ll be speaking at the SMX London 4 &#38; 5 November at the New Connaught Rooms, Covent Garden. Together with lots of great minds in the Search industry, I&#8217;m pretty sure we&#8217;ll have a great and inspirational conference. I already attended last year&#8217;s SMX in London and was overwhelmed by the [...]]]></description>
			<content:encoded><![CDATA[<p><img class="alignright size-full wp-image-41" style="float: right;" title="smxukspeakerb" src="http://www.heinivanbergen.nl/wp-content/smxukspeakerb.jpg" alt="" width="125" height="125" />I want to let you know that I&#8217;ll be speaking at the <a href="http://searchmarketingexpo.com/london/" target="_blank">SMX London 4 &amp; 5 November</a> at the New Connaught Rooms, Covent Garden. Together with lots of great minds in the Search industry, I&#8217;m pretty sure we&#8217;ll have a great and inspirational conference. I already attended last year&#8217;s SMX in London and was overwhelmed by the great knowledge all attendees bring in.</p>
<p>Next to me my colleague <a href="http://wiep.net" target="_blank">Wiep Knol</a> will also contribute on the &#8220;Blow Your Mind Link Building Techniques&#8221; session, a must see! I&#8217;ll be speaking about International SEO (day 1) and Local Search &amp; Blended Results (day 2). If you have suggestions to include in these presentations, please let me know and will try to fit them in. And of course, If you like to join me exploring the London nightlife, be my guest!</p>
]]></content:encoded>
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		<slash:comments>0</slash:comments>
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		<title>Holiday at Texel</title>
		<link>http://www.heinivanbergen.nl/2008/08/holiday-at-texel/</link>
		<comments>http://www.heinivanbergen.nl/2008/08/holiday-at-texel/#comments</comments>
		<pubDate>Thu, 14 Aug 2008 10:28:20 +0000</pubDate>
		<dc:creator>Heini</dc:creator>
				<category><![CDATA[General]]></category>

		<guid isPermaLink="false">http://www.heinivanbergen.nl/2008/08/holiday-at-texel/</guid>
		<description><![CDATA[

This year we decided to stay in the Netherlands on our holiday. Since we don&#8217;t want to spend all time at home (behind my Mac), we&#8217;ve booked a nice hotel in De Koog at Texel. The photo you see next to this post kind of describes what Texel is about.
Great nature and nice picturesque villages. [...]]]></description>
			<content:encoded><![CDATA[<div style="float: right; text-align: center; margin-left: 15px; margin-bottom: 15px;"><a title="photo sharing" href="http://www.flickr.com/photos/27678651@N03/2762561484/"><img src="http://farm4.static.flickr.com/3157/2762561484_b6e05e872a_t.jpg" alt="SL370348" /></a><span style="font-size: 0.8em; margin-top: 0px;"><br />
</span></div>
<p>This year we decided to stay in the Netherlands on our holiday. Since we don&#8217;t want to spend all time at home (behind my Mac), we&#8217;ve booked a nice hotel in De Koog at Texel. The photo you see next to this post kind of describes what Texel is about.</p>
<p>Great nature and nice picturesque villages. Texel is a great place to spend your Dutch holiday (if the weather is ok).</p>
]]></content:encoded>
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		<item>
		<title>Over 1 trillion webpages and counting (by billions a day)&#8230;</title>
		<link>http://www.heinivanbergen.nl/2008/07/over-1-trillion-webpages-and-counting-by-billions-a-day/</link>
		<comments>http://www.heinivanbergen.nl/2008/07/over-1-trillion-webpages-and-counting-by-billions-a-day/#comments</comments>
		<pubDate>Sun, 27 Jul 2008 08:06:07 +0000</pubDate>
		<dc:creator>Heini</dc:creator>
				<category><![CDATA[General]]></category>
		<category><![CDATA[Google]]></category>

		<guid isPermaLink="false">http://www.heinivanbergen.nl/?p=9</guid>
		<description><![CDATA[Google today announced that their web spider Googlebot has indexed over 1 trillion (1,000,000,000,000, I had to copy this from he Google website, since I didn&#8217;t know how much it in fact was) and that this number is still increasing by billion&#8217;s a day.
It was only 1990 when the internet really got shaped as we [...]]]></description>
			<content:encoded><![CDATA[<p>Google today <a href="http://googleblog.blogspot.com/2008/07/we-knew-web-was-big.html" target="_blank">announced</a> that their web spider <a href="http://en.wikipedia.org/wiki/Googlebot" target="_blank">Googlebot</a> has indexed over 1 trillion (1,000,000,000,000, I had to copy this from he Google website, since I didn&#8217;t know how much it in fact was) and that this number is still increasing by billion&#8217;s a day.</p>
<p>It was only 1990 when the internet <a href="http://www.w3.org/History/19921103-hypertext/hypertext/WWW/History.html" target="_blank">really got shaped</a> as we know it nowadays. A lot changed since those days. With the introduction of simple tools to create your own webpages, blogs, social homes, photo sharing and the major decrease in costs for internet traffic and storage the internet evolved like no other medium. That question is; &#8220;Where will it stop&#8221; and will it ever stop?</p>
<p>Google is still trying to keep up with with this growth and I must say they are doing a great job, on the other hand, they could index this website more often <img src='http://www.heinivanbergen.nl/wp-includes/images/smilies/icon_wink.gif' alt=';-)' class='wp-smiley' /> .</p>
<p>What I&#8217;m curious about, is what search query on Google will give back the most results on indexed pages? My best pick so far is <a href="http://www.google.com/search?hl=en&amp;q=google&amp;btnG=Search" target="_blank">Google</a>, what&#8217;s yours?</p>
<p style="text-align: center;"><img class="size-full wp-image-10 aligncenter" style="border: 1px solid black;" title="google_search" src="http://www.heinivanbergen.nl/wp-content/google_search.jpg" alt="" width="382" height="23" /></p>
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		<item>
		<title>Hello world!</title>
		<link>http://www.heinivanbergen.nl/2008/06/hello-world/</link>
		<comments>http://www.heinivanbergen.nl/2008/06/hello-world/#comments</comments>
		<pubDate>Mon, 30 Jun 2008 19:02:40 +0000</pubDate>
		<dc:creator>Heini</dc:creator>
				<category><![CDATA[General]]></category>
		<category><![CDATA[first post]]></category>
		<category><![CDATA[hello world]]></category>

		<guid isPermaLink="false">http://www.heinivanbergen.nl/?p=1</guid>
		<description><![CDATA[Here I am!
]]></description>
			<content:encoded><![CDATA[<p>Here I am!</p>
]]></content:encoded>
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		<slash:comments>2</slash:comments>
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