10 possible scenario’s for Google Searchwiki
By now, or in the coming days, Google Searchwiki will be activated within all Google search results. After incorporating blended results, this is one the most significant changes to Google’s SERP’s over the last year. Next to that it also seems that the long awaited personalized results are finally coming into play.
First, what is Searchwiki actually about? Searchwiki gives users the ability to favor or delete a certain search result. You can also leave your comments about a specific result. A great insight with all ins-and-outs (currently available) on Searchwiki is available on SearchEngineLand.com.
Well, now let’s take a look at what Google Searchwiki could, should or wouldn’t bring us:
- Searchwiki will be disabled after 9 months
As SEO’s Searchwiki comes to us as a (kind of) revolution. But what will “normal” users think of it? Will they even notice the Searchwiki options, or know what to do with it? Do they even care about “composing” their own search results or do they just want the best result for their query and then leave Google? - Google get’s sued for not having an opt-out option
Currently you are unable to opt-out of the Searchwiki. Once you agreed on using this feature, it’s enabled and hard to disable. This could be really a problem if you make a comment and forget to realize that it will become public automatically. Probably this will contrary to privacy act regulations (I’m no lawyer though).
- The Indian economy get’s a boost
Next to the extreme flourishing Indian link building industry, there might be a new opportunity for them; commenting on search results. Offcourse Google will try filter this new kind of spam out, but since Indian link building still seems so to work in some occasions, it will work from time to time to enhance your search comments and therefore will increase your Searchwiki clickthrough. - Ranking software becomes worthless
Who wants to report on rankings that can be totally different from user to user. Nowadays it’s also hard to determine the right rankings, but you still have an indication. When a lot of people use Searchwiki, it’s impossible to know where you rank for a specific user. - Now more discussions about paid links, but now about paid comments
Finally the paid links discussion is over, since links are worth less. But a nice discussion arise, as short term SEO’s will be to manipulate rankings with paid comments. No, I don’t want your link, just comment on my site in Google…. - Searchwiki ratings will become part of the Google algorithm
Allthough Google underlines that ratings you give aren’t used in the algo yet, they don’t rule out the possibility that this will change. As search marketers will already know that this is just a mather of time
- The SEO ball game will change
As more user input will be used in the SERP’s, the value of current ranking factors will change and will be lowered. Power to the people, but not to the SEO. On the other hand, this will give us new opportunities, since we have a new ingredient we can optimize for. Blackhat SEO’s will have a hard time though. - Google will fire manual SERP raters
This is not caused by the economic hazzle, but users will take over the work that currently 10,000+ (this is an assumption) manual raters are doing. The Google management will probably encourage this in a down economy. - Matt Cutts’ job description will change
Where Matt is currently primarily reading spam reports and keeping track of the SEO industry, spam reports will decrease in value and the user comments and deletions will replace them. Maybe not as accurate as spam reports, but in a far higher volume.
- Searchwiki will be a huge success
This feature was what users always wanted and now they can use the most popular digg, wikipedia, etc… options on their favorite search engine. Google will outrank competitors and increase their market shares in markets where this is still possible.
Some of these scenario’s will become reality, others are just assumptions which will be blown away very soon. But it’s very clear that this new addition to the Google search listing will change the way people use Google and the way you need to promote your business in the organic listings.
November 23rd, 2008 at 3:27 pm
I agree with the first one; most users don’t visit google on a daily basis to study SERPs like SEOs do. They’re not going to know or care what personalized results are all about. But I disagree in part with #7, in that blackhats will always find a way to manipulate.
November 24th, 2008 at 2:58 pm
@Barry,
Agree that blackhats will always find their way, but it’s getting harder and harder for them.
April 15th, 2009 at 6:57 pm
This is very up-to-date info. I think I’ll share it on Twitter.
April 17th, 2009 at 2:01 am
I usually do not comment on blog posts but I found this quite interesting, so here goes. Thanks! Regards, P.
May 20th, 2009 at 7:25 pm
:O So mush Info :O
July 3rd, 2009 at 1:04 pm
Hi there, I found your blog via Google while searching for first aid for a heart attack and your post looks very interesting for me.
July 7th, 2009 at 5:43 pm
Should have come to your blog first, I’ve wasted 30 mins searching around – Sigh* thanks anyway…
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