Heini van Bergen's Blog

My Blog about Apple, SEO, Online Marketing and more

Entries for October, 2008

The importance of branding in search

Last week I was reading an article by Aaron Wall on the importance of branding in Search Engine Marketing. Over the last couple of years I’ve seen many examples of companies which could do search advertising with a decent Cost Per Order mostly because clicks on their brand name caused cheap conversions.
The best example of [...]

Are we already at SEO 4.0?

Today SEOmoz.org announced a new way to handle SEO. SEOmoz build their own web-crawler which will give SEO’s more insight in the consistency of the web, information which is already  available to all search engines. They claim to have already indexed 30 billion(!) web pages.
This will bring a whole new era in search optimization, since SEOmoz [...]

Speaking at SMX London 2008

I want to let you know that I’ll be speaking at the SMX London 4 & 5 November at the New Connaught Rooms, Covent Garden. Together with lots of great minds in the Search industry, I’m pretty sure we’ll have a great and inspirational conference. I already attended last year’s SMX in London and was overwhelmed by the [...]